Associate Director, Online Marketing

2019 - 2020

Assisted in team management, hiring & training of the Paid Search team as it grew from 6 to 9 members and increased client roster & monthly revenue by over 40%.

Crafted custom, automated reporting structure & process to unify reporting for SEM, Social, SEO, Web Development & Email departments to eliminate routine reporting requirements for 350+ clients & to further integrate data into internal processes.

Crafted & drove adoption of an internal record system for client organization, billing automation & internal financial analysis leading to a 90% decrease in billing process duration & internal collaboration improvements.

Generated 4.3% avg. monthly decrease in payback period of B2B software client's SEM campaigns, driving highest cross-channel performance & a resulting 67% budget increase.

Drove 2018-2019 SEM ROAS boost of 324% & an additional 10% from 2019-2020 (max 920.4% Non-Brand ROAS) for outdoor adventure client by using geo data, weather data & automation in strategy.

Client Verticals: Travel, Education, Health & Wellness, Medical Technology, Cybersecurity, B2B SaaS, Food & Beverage, Nonprofits

Senior Online Marketing Strategist

2017 - 2019

Crafted and optimized performance of Google, Bing, Facebook, LinkedIn, and Twitter ads for up to over 30 clients with over $500,000 in annual spend.

Introduced automated reporting software for all SEM & Social clients, as well as custom spreadsheet-based reports that decreased reporting hours by nearly 95%.

Developed complimentary Google Ads audit & decreased process time by 80% with custom Excel tool that has been instrumental in the continuing growth of the digital marketing team.

Optimized $100,000 Google Ads campaigns of a B2B cybersecurity client for a 38.6% increase in conversions at a 39.3% lower cost – a 56.2% lower Cost/Conv.

Developed a YMCA Google Grant account to increase spend by over 40% to over $10k spend/month.