As the Marketing Director of the Georgetown Program Board, I coordinated & developed strategies to publicize over $200,000 of annual student-programming events to other students on campus.
In the process, I organically increased the average Facebook engagement by 366%, Instagram following by 223%, and event attendance by an estimated average of 22% through the use of enriched content, scheduled postings & analysis, increased video production, and an increased number of marketing touch points and distribution networks around campus.
I also designed digital graphics, advertisements, and print fliers with Adobe Photoshop CC 2015 and taught tutorials for other club members.
See some samples of my work! ›
Managing & developing strategies for paid online search, display, and social campaigns.Read More
Compiled reports & devised data-driven strategies for paid search, display, & social campaigns.Read More
Directed marketing efforts for over $200K of student-run events for the University.Read More
Edited & produced interviews & clips, created social media strategies & graphics.Read More
Published marketing materials via CMS, coordintated digital updates, assisted with sitemap development.Read More
Helped to double sales revenue while holding one of two lead sales positions in popular Maine tourist destination.Read More