Digital Marketing Manager

2020 - 2022

As a Digital Marketing Manager at Grove, I managed Paid Search and Paid Social channels for a Fortune 500 B2B Insurance client and Veterinary SaaS client with annual digital ad budgets totaling over $1.6 million. In this time, I was able to automate agency reporting frameworks to decrease process time by over 90% while expanding reporting abilities with Google Apps Script, Google Sheets, and Google Data Studio.

In this time, I was able to decrease the YoY CPL and CPMQL of B2B Insurance SEM campaigns by 60% and 75%, respectively, in 2021 and 67% and 25% in 2022 by making use of Smart Bidding, audience insights, machine learning search query review and data-driven contextualization settings. Additionally, I devised an updated landing page performance reporting strategy for a higher education client in their transition to Google Analytics 4 to track all available acquisition and form input parameters for over 6,300 weekly form submissions using Javascript, Google Tag Manager, and Google Data Studio.

Client Verticals: B2B Insurance, Medical SaaS, Higher Education