Skills & Certifications

While I have primarily specialized in paid search, display, and social strategies & analyses in my recent work experiences, I've also done work in several other areas of the integrated marketing sphere. From SEO & web development to graphic design & content marketing, I've been able to lead, learn, & take part in a huge variety of different areas of my industry.

Between my work experience & curiosity, I've been able to gain a lot of concrete and helpful experience in the programs and abilities below.

Google Ads Certified

Managed, tracked, optimized, and reported on Google Ads campaigns for clients of almost every vertical with monthly budgets ranging from $1,000 to over $50,000. Audited over 100 Google Ads accounts to provide personalized recommendations and directed agency Paid Search strategies.

Google Analytics

Set up Google Analytics & GA4 accounts, custom conversion & event tracking, tracked key patterns and campaign performance to make recommendations. Managed agency Google Analytics and web tracking strategies to advance more integrated marketing strategies.

Google Tag Manager

Managed website tagging, cross-domain tracking, eCommerce tracking, and conversion & event tracking for dozens of clients across multiple verticals. Designed custom tagging strategies to advance integrated, cross-channel tracking that would lead to strengthened reporting and data analysis.

Microsoft Excel & Google Sheets

Data manipulation, Goal seek, Solver, Scenario manager, Linear Programming. Used for advanced strategic decisions, data analysis, API integrations, and process improvements. Integrated into custom-designed Google Data Studio reports.

Facebook Ads

Managed campaigns, creative, performance, and reporting for travel companies, educational institutions, youth enrichment programs, nonprofits, Fortune 500 companies, and more. Monthly budgets managed ranged from $1,000-$20,000.

LinkedIn Ads

Managed, optimized, and reported on LinkedIn Ads campaigns for cybersecurity, insurance, healthcare, and Fortune 500 companies. Budgets ranged from $1,000 to $30,000.

Bing Ads

Co-ordinated expansion of Paid Search programs into Bing Ads for dozens of clients with monthly budgets ranging from $500 to $30,000. Designed, managed, optimized, and reported on Paid Search campaigns on the Bing Ads search network and created custom strategies based on its unique competitive landscape and differences in user behavior.

Twitter Ads

Managed, optimized, and reported on Twitter Ads campaigns for healthcare, insurance, cybersecurity, and Fortune 500 companies. Budgets ranged from $1,000 to $5,000.

Google Apps Script

Created custom Google Apps Script projects to enhance Google Sheets data intake & analysis, automate routine workflows, and establish custom API integrations for data analysis and campaign optimization. See some samples of past projects in my portfolio.

HTML & CSS

Personally designed and coded my website, samuelfiorillo.com, performed site QA testing for digital team at CommCreative and 829 Studios. Created custom landing pages using Google Tag Manager to deploy custom HTML & CSS onto active web pages.

CMS Management

Managed backend page structure and organization for WordPress, Squarespace, and GoDaddy websites. Created custom landing pages, established custom API integrations, and designed conversion & event tracking strategies with Google Tag Manager and Google Analytics.

Graphic Design

Designed custom graphics for ad creative and custom landing pages, as well as all graphics, icons, and imagery on samuelfiorillo.com using Adobe and Affinity programs. Instructed tutorials for members of the Georgetown community. See samples of my work in my portfolio.

SF

Capabilities